Is Cloud Telecoms for me?

Posted On 01th August, 2019

By Richard Gwilliam
Is Cloud Telecoms for me?

In the Industrial Age, the most successful factories had the largest water wheels to produce the energy needed to drive machines. Now, since the advent of the National Grid, our energy is instantly available at the flick of a switch on a “pay-as-you-go” (do you know anyone who is operating their own water wheel?)

It was the same when Microsoft introduced ‘Office 365’. Instead of purchasing and maintaining expensive servers and software, this “pay-as-you-go” subscription service means you just switch on and use it, and the hassle of keeping the servers and software running smoothly is left to the experts.

‘So what is Cloud Telecoms?’
Cloud telecoms in its simplest form is providing a dial tone using the Internet. Think about how you use Skype, Facebook, Messenger, etc. These are great for avoiding call charges for social conversations, but they aren’t suitable for business operations.

Cloud Telecoms is best generally suited to organisations who:
o would benefit from a subscription model for services as described above
o employ staff who work from numerous locations
o work across multiple sites
o would like to administrate their own system with a web browser
o want to improve their business continuity planning

‘Who provides it?’
A provider of Cloud Telecoms is classed as an ‘Internet Telephony Services Provider’ or ‘ITSP’. There are a few major ITSP’s and hundreds of minor ones. A major ITSP will have ongoing investment in evolving a fully secure and resilient architecture replicated across multiple data centres, whereas a minor ITSP could be operating from a server in their garage.

Most ITSP propose agreements of three years or more, so choose carefully – think about their financial health, trading longevity and systems they are offering, and always ask for and take references. Try to avoid excessively lengthy contracts, because telecoms is the only utility which has experienced a consistent downward trend in costs over the last 10 years.

It is also important to select your provider with expert networking skills to ensure your cabling and wireless infrastructure are suitable for dealing with the impact on your network.

‘I’ll need to upgrade by Internet, won’t I?’
Whilst this is true of most cloud services, a well-designed broadband and router combination can overcome these obstacles. easyNetworks has clients who are happily using a secure and reliable Cloud Telecoms service in offices that have notoriously poor broadband.

‘So is Cloud Telecoms for me?’
In most cases, absolutely yes. Modern Cloud Telecoms solutions have matured and offer reliability, greatly improved call quality, many more useful features and often considerably lower call costs.
With Cloud Telecoms, software is usually provided on a subscription basis, so the developer will only receive their income if it continues to work. This approach offers the best protection for software longevity.

And, finally, if you are currently using traditional telephone lines, an upgrade will be necessary in the near future anyway, as all telecoms are moving to internet based channels (click here to read ‘The Great British Switch Off’), so you may as well prepare in advance.

Premier League Stadium Upgrade

AFC Bournemouth

"Our supporters are at the core of everything we do and we want them to have a great experience when they contact us. easyNetworks understood our challenges and provided a call centre with an extensive set of tools so we can understand trends which are invaluable for resource planning. Easy Networks certainly live up to their name and we would recommend them as a communications partner."

AFC Bournemouth case study

Network & Telecoms upgrade

Seward Group

"The support from the easy team is 11 out of 10 for me. How could I not recommend easyNetworks? Fantastic team of people, fantastic service, fantastic comms system, fantastic telephone system that does everything we want and more, I recommend anybody, if you want to look at a small, medium or large project, just pick up the phone and get in touch with the team at easy."

Seward group case study

Portsmouth Ferry Terminal

Brittany Ferries

"I would like to say a big thank you to your team for their work in the last two weeks, I know the conditions were dreadful on some days but they still worked through to meet our deadlines. Many thanks again to everyone involved."

Brittany Ferries Case Study

Telecoms Upgrade

LST Projects

"We had lost our faith in all telecoms companies. The easyNetworks approach was refreshing and they delivered exactly as they had promised. They have displayed reassuring expertise and an outstanding level of customer care. cloud Voice works beautifully across our two sites and is a great cost effective solution."

LST Telecoms upgrade

Office Relocation


"We trusted easyNetworks to look after all our network and telecoms when we relocated premises. They did a fantastic job and worked with us right through the transition and telecoms upgrade. Their commitment and support have been outstanding and we would recommend them."

easyNetworks relocate Ty UK

campus extension - bay house school

Lorne Stewart PLC

"I would like to pass on my appreciation for your service from initial quote to arranging labour and the general assistance of your operatives in completing their work. easyNetworks has left a very good lasting impression on me with this project and I will be passing this on to other PMs and engineers in my office."

Laying cable

Relocate to new HQ at Lasham Airfield

Atlas Helicopters

Atlas relocated their base nearer to London. This relocation presented the perfect opportunity to upgrade their telephone system to a cloud based version before moving. Their new cloud pbx provides the Atlas team with great flexibility and enables agile working, ensuring they always receive that important call.

Atlas Helicopters relocation case study